The results surprised us. And we weren't expecting that.
We put an iPhone 17 Pro and a Fujifilm X100VI side by side. Same scenes, same lighting, same editing process. Then shared the comparisons on Twitter. Most people couldn't tell which photo came from which camera.
That says a lot about where phones are in 2026.
The iPhone Is Better Than You Think
Most people assume a $2,000 camera is always going to produce better photos than a phone. And in some very specific situations, it does. But for the way most of us actually shoot and share photos, the iPhone holds up incredibly well.
The iPhone 17 Pro shoots in ProRAW, has three lenses, fits in your pocket, and is always with you. The best camera is the one you have with you — and that's almost always your iPhone. The Fuji lives in a bag. The iPhone lives in your pocket. You're going to take more photos, more often, and capture moments you'd have otherwise missed.
*Left = Fuji, Right = iPhone
What the Fuji Does Better
To be fair, the Fuji does have real advantages.
The sensor is bigger, which means more detail when you zoom in. Natural background blur is another one. That soft, melted background in professional photos comes naturally from the Fuji's sensor and lens. The iPhone can simulate it with Portrait Mode, but it's not quite the same thing.
But here's the question worth asking. How often are you zooming in that far? How often are you printing your photos large enough to notice?
For most people, rarely if ever. Photos go on Instagram, TikTok, a website. They get compressed. And at that size, the difference basically disappears.
*Left = Fuji, Right = iPhone
The Edit Is What Actually Matters
This is the part most people miss entirely.
Neither camera looks great straight out of camera without editing. A raw photo is just a raw photo. What makes a photo look like a Fuji photo — the warm tones, the soft contrast, the film grain, the slightly muted colours — isn't the camera. It's the edit.
And that look is completely achievable on an iPhone.
The iPhone has 48 megapixels, the Fuji has 40. More megapixels doesn't always mean better photos, but it shows how capable the iPhone hardware actually is. Once you apply the same presets to both cameras, most of the visible differences disappear. The camera matters less than you think. The edit is everything.
*Left = Fuji, Right = iPhone
Get the Film Look on Your iPhone
If you want your iPhone photos to have that Fuji look, presets are the easiest way to get there.
We make iPhone ProRAW presets specifically for this. We have 14 packs in total, but if the film look is what you're after, two of them are worth looking at.
The Film Collection has 10 presets. Warm tones, soft grain, that cinematic feel you'd expect from shooting on film. The Film Emulation Collection has 16 presets inspired by classic film stocks from Kodak and Fujifilm — a bit more variety, same kind of quality. Both work in Lightroom on your phone or desktop.
Apply one, see how it looks, adjust if you need to. Most of the time you won't need to.
Browse all iPhone ProRAW preset packs on PlatSupply →
So, Which Takes Better Photos?
For most people, in most situations — the iPhone.
Not because it has a better sensor. But because it's always with you, it's capable enough that most people can't tell the difference, and with the right edit it can look just as good as a camera that costs ten times as much.
The hardware is there. The only thing standing between your iPhone photos and that Fujifilm look is the edit. And that's the easiest part to solve.
